Monday 21 September 3pm – 4pm BST

Handled With Care returns this October with the next phase of SAIF’s national campaign.

Building on the success of the May launch, the campaign will continue to highlight the importance of funerals, changing funeral choices and the role independent funeral directors play in helping families make informed decisions.

During this webinar, we’ll share the October campaign plans, introduce new research and media activity, explain the role of Rev Kate Bottley and outline how members can get involved. You’ll also get a first look at the campaign and what support will be available to help you amplify the campaign within your local community.

Join this member webinar for an early look at the October campaign plans and how you can support activity in your business and local community.

During the webinar, we’ll cover:

• Share the October campaign strategy and creative direction
• Reveal the new research and national media story
• Explain the role of Rev Kate Bottley in the campaign
• Introduce the real family stories we will be taking to the media
• Explain the content and assets that will be available to members
• Outline what we need from members to create the greatest possible national impact
• Q&A session

By working together, we can strengthen SAIF’s national voice, support independent funeral directors and help more families understand their funeral choices.